Anew Hotels reveals newest acquisition

by Editor on 30 August 2017
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Established in July 2017, ANEW Hotels recently launched the latest addition to its growing portfolio of properties, with ANEW Hotel Hluhluwe & Safaris. The ANEW Hotel Group that also includes ANEW Hotel Ingeli Forest & Spa on KwaZulu-Natal’s South Coast was established by two KwaZulu-Natal businessmen, Clinton Armour and Patrick Eliot, and forms part of a locally owned family business, the Ingeli Group. Both hotels hold a three-star grading status.
“Our vision was to create a hotel brand that was personal, distinctly different and unique in its own way,” emphasises CEO Clinton Armour. “Our focus is intensely personal - our people, our personal values and our passion.”
Formerly the Protea Hotel Hluhluwe, the hotel has received several soft refurbishments, with further developments in the pipeline including an additional conference room, two four-bed, self-catering rondavels and a signature five-star, self-catering thatched Safari Lodge for six people. The Lodge, set amongst the property’s many fever trees and indigenous vegetation, will allow families and groups to enjoy a true bush experience. The additional accommodation will be ready to welcome guests from 1 October 2017.
The ANEW Hotel Ingeli Forest & Spa, (formally Ingeli Forest Resort), has also enjoyed a few upgrades and refurbishments of its own. From a refurbished swimming pool and new heated splash pool, to a kids’ dining area and the Seruga Spa which even offers treatments for the kids. The property also boasts a mini adventure golf course and a variety of trail running, hiking and mountain bike routes.
The group owns and manages all its properties and is looking to grow the brand organically, by acquiring properties and management contracts in strategic and specific locations. Just a three-hour drive from Durban, the ANEW Hotel Hluhluwe & Safaris is situated on the outskirts of Hluhluwe in Zululand.
The hotel is a springboard for many of Zululand’s exciting activities including the nearby Emdoneni Cheetah Project, whale-watching or fishing at St Lucia Estuary and diving at Sodwana Bay. False Bay, on the western shores of Lake St Lucia, offers excellent birding and hiking trails and is just 12km away. The hotel has its own game vehicles so a visit to all these places can be arranged with ease.
Positioned as the future of the Ingeli Group, ANEW Hotels prides itself on its family-based philosophy that informs all dealings with staff and guests. Staff at both hotels recently participated in an extensive team build where they were mandated to develop the hotel group’s core values.

“HITEC stands for honour, integrity, team, energy and courage and forms the basis of our operations. It was important for us as hoteliers to get staff buy-in. Their wholehearted adoption of these five things shows in the enthusiastic and intuitive service they provide,” enthuses Eliot.
“The development of ANEW Hotels took time, thought and preparation with a long-term vision,” Armour says. “We want to present a great tourism product where the elements work well together. We know people are looking for modern experience delivery, underpinned by old-fashioned values. With our family culture, attention to detail and the personal touch, the ANEW Hotels brand is well placed to provide this type of experience.”
“The ANEW Hotel Hluhluwe & Safaris will always be a three-star hotel but with these great attributes, we are well placed to provide our guests with a four-star service.”

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